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Privacy Policy

Privacy Policy

This page informs you of Area 412's Privacy Policy that we use to govern the use of personally identifiable information that we collect from this website (“the Site”). (“Personally Identifiable Information” or more simply "Personal Information"). This Privacy Policy does not govern Personal Information collected from any other source or in any other manner. By using this Site, you agree to the collection and use of information in accordance with this policy.


This Privacy Policy is intended to provide you with information as to:
(i) the type of information that is collected;
(ii) how the collected information is used and with whom it is shared;
(iii) how we protect the information;
(iv) how you can have such information modified and/or removed.


Collection of Information

Information You Provide to Us: Area 412 collects information about you that you choose to provide us when you express interest in Area 412. Some of this information is automatically collected, and some is collected when you interact with our Site. The type of information that is automatically collected can include, but may not be limited to, date and time of access of the Site, the Internet protocol address of the computer that you are using, the domain and host from which you access the Internet, your browser software and operating system, and the specific activities you are engaged in while visiting the Site. Personal Information, including your name, postal address, and e-mail address, may also be collected by Area 412 at the Site. Communication Data that includes any communication that you send to us whether that be through the contact form on our website, through email, text, social media messaging, social media posting or any other communication that you send us. We process this data for the purposes of communicating with you, for record keeping and for the establishment, pursuance, or defence of legal claims. Our lawful ground for this processing is our legitimate interests which in this case are to reply to communications sent to us, to keep records and to establish, pursue or defend legal claims. Of course, you may choose not to provide certain information to Area 412, but if so, you may not be able to participate in certain Area 412 activities and transactions.


Customer Data that includes data relating to any purchases of goods and/or services such as your name, title, billing address, delivery address email address, phone number, contact details, purchase details and your card details. We process this data to supply the goods and/or services you have purchased and to keep records of such transactions. Our lawful ground for this processing is the performance of a contract between you and us and/or taking steps at your request to enter into such a contract.


Use of "Cookies" and Other Technologies: Area 412 may use "cookies" and/or other technologies or files (collectively, "cookies") to identify how its visitors make use of this Site. This aggregate tracking information is non-personally identifiable and is used to help Area 412 improve and enhance the website experience for all of its visitors. The cookies we store on your computer are not accessible on any other companies' websites.


Area 412 may also use third parties to allow you to stream classes, videos or other webcasts, and the services provided by such third parties may require cookies in connection with your streaming of such digital content.

If you would prefer not to have such cookies stored on your computer, you may modify your browser settings to reject most cookies, or manually remove cookies that have been placed on your computer. However, by so rejecting the cookies, you may be unable to fully access the offerings on this Site.


Marketing Data that includes data about your preferences in receiving marketing from us and our third parties and your communication preferences. We process this data to enable you to partake in our promotions such as sales offers, affiliate offers, free contests with give-aways, to deliver relevant website content and advertisements to you and measure or understand the effectiveness of this advertising. Our lawful ground for this processing is our legitimate interests which in this case are to study how customers use our products/services, to develop them, to grow our business and to decide our marketing strategy.


We may use Customer Data, User Data, Technical Data and Marketing Data to deliver relevant website content and advertisements to you (including Facebook adverts or other display advertisements) and to measure or understand the effectiveness of the advertising we serve you. Our lawful ground for this processing is legitimate interests which is to grow our business. We may also use such data to send other marketing communications to you. Our lawful ground for this processing is either consent or legitimate interests (namely to grow our business).

Pixel Tags: Like many websites, Area 412 may use pixel tags, also known as web beacons, clear gifs, or web bugs. Pixel tags help us improve our understanding of our web traffic and visitor behaviour, as well as gauge the response to our promotional efforts. This information is non-personally identifiable and is used for an aggregate picture of how visitors use our Site.


If you wish, you may disable pixel tags by setting your browser to omit images and disable Javascript.

E-mail Communication: When you communicate with Area 412 electronically, via e-mail or otherwise, you consent to Area 412’s use of the information you have provided, and you further consent to receive electronic communications from Area 412. If you would prefer not to receive such communications, please e-mail Area 412 at


Area 412 e-Mailings: If you wish to subscribe to our Area 412 e-Mailings, we ask for your contact information (such as name and e-mail address). By completing the required forms and providing them to Area 412, you consent to Area 412’s use and sharing of the information you have provided, and you further consent to receive electronic communications from Area 412. You may also opt out of receiving these communications at any time by clicking the 'unsubscribe' button located at the bottom of such email or sending an e-mail to with the word UNSUBSCRIBE in the subject line of your email.


Registration and Ordering: When signing up for an Area 412 Account, entering online contests and giveaways, using certain website functionality, ordering products or services, and signing up for certain selected online services (such as free or paid subscriptions, classes, programs, courses and streaming videos), you may first be required to register.


During registration, you will be required to provide contact information (such as name, e-mail address, mailing address, billing address, shipping address and phone number) and other relevant information (such as your product or service selections and so on). Upon completing registration, you consent to Area 412’s use and sharing of the information you have provided, and you further consent to receive communications from Area 412. If you would prefer not to receive such communications, please e-mail your request to


For our services that require payment (such as subscriptions, programs, courses, certain events, products, and classes), we also collect credit card information (such as account name, number and expiration date), which is used for billing purposes only (and as such can be shared with third parties in billing process, like the bank that issued you your credit card), and is not otherwise shared.


Security of Information

Area 412 maintains reasonable standards of confidentiality and security for this Site and the Personal Information collected from this Site. The Personal Information you provide is secured using industry standard e-commerce security technology. Area 412 also restricts its own employees' access to Personal Information. However, it is possible that someone may intercept or access communications, transmissions and/or Personal Information. You must also seek to protect against unauthorized access to any passwords and/or accounts that you use in connection with this Site, and you should remember to log off of the Site once you have completed your activities on the Site or if you have decided to step away from your computer. In the event that Area 412 determines that there has been a security breach resulting in the unauthorized disclosure of Personal Information to a third party, Area 412 will notify consumers whose Personal Information has been so disclosed by posting information on the Site and, if email contact is possible, then also by sending an email advisory with respect to the situation.


Use and Sharing of Information

Use of Personal Information by Area 412: The Personal Information collected by Area 412 may be used by Area 412 for any lawful purpose, including but not limited to, to communicate with you, send notices (e.g., for Account information, order information, subscription renewals, etc.) respond to your requests, and analyse and improve Area 412’s products, its business and/or its service to you. Area 412 may use this information to send you e-mail newsletters, promotional offers with respect to goods or services of a particular brand or other types of communications on behalf of Area 412 and/or its affiliates. All e-mail newsletters and promotional offers will provide you with an opportunity to opt out of receiving future issues of such newsletters or to opt out of receiving future promotional offers with respect to such brand. We may also use your Personal Information to communicate with you to ask for your input to help in our research about our services, events, or products or to provide you with additional information about this Site and about other Area 412 websites, products, services, or events that we think might be of interest to you. In some cases, Area 412 may also use your Personal Information to send you relevant, e-mails or other communications on behalf of third parties. All such communications will provide you with the opportunity to opt-out of receiving future third party offers from Area 412. You may also, at any time, opt-out of receiving any offers, including third-party offers from this Site, by sending an e-mail to


Disclosure by Area 412 of Personal Information to Other Entities

Without restriction, Area 412 may disclose aggregated statistics about visitors to its Site, along with specific information concerning individual visitors of its Site that is not Personal Information, provided that no specific individual can be identified by the information so disclosed. Area 412 may sometimes seek to share the Personal Information it has collected with a third party, and may also sometimes seek to share such Personal Information with companies that are affiliated with and/or working with Area 412. Area 412 may sometimes use a third party to provide certain services on its behalf, such as processing transactions, sending e-mails, subscription or product fulfilment, charging your credit card for your purchases from the Site, billing, research, list cleansing, postal mailings or performing statistical analyses of activity on our websites. For example, Area 412 may use established third party banking, processing agents and distribution institutions to handle credit card transactions and order fulfilment for the Site, and such institutions would receive the information needed to verify and authorise your credit card or other payment information and to process and ship your order. In compliance with privacy laws, we also may provide our opt-out lists to third party companies who send communications on Area 412’s behalf to seek to ensure that communications are not sent to those who have opted-out of receiving such communications. We only deal with third-party companies whom we believe share our integrity and commitment to privacy and who will keep your information secure. In the event that Area 412 provides certain of your Personal Information to any such entity, Area 412 will require that any such entity maintain the confidentiality of the Personal Information that Area 412 has provided to it and not further share such information other than as necessary to provide services to you or to Area 412. Area 412 may sometimes share Personal Information with sponsors of Promotions on the Area 412 Site, or with sponsors or advertisers of "premium" content. Area 412 will always disclose when you are registering for such a Promotion or requesting such content.


Age of Consent

By using this site, you represent that you are at least the age of majority in your state or province of residence, or that you are the age of majority in your state or province of residence and you have given us your consent to allow any of your minor dependents to use this site.


To View or Change Your Information

You may update and/or correct the Personal Information collected on this Site, or seek to have such information removed from Area 412 records by contacting us at and instructing us as to what type of changes need be made.


Acquisition of Business

In the event that Area 412 is involved in a merger, acquisition, consolidation, restructuring, reorganization, liquidation, sale or similar transaction relating to any portion of its business and/or assets, you hereby acknowledge and agree that the Personal Information that Area 412 has collected may be included in the assets and/or transferred pursuant to such transaction. If that occurs, Area 412 will post a notice to such effect on this Site.


Legal Process

Area 412 may disclose your Personal Information if it has a reasonable good faith basis to believe that it is required to do so by law, is compelled by court order or legal process, or is reasonably necessary and/or appropriate to: (i) protect the rights, property and/or safety of Area 412 or of any other person or entity; or (ii) prevent or take action concerning any alleged: (a) illegal activity or (b) breach of the Terms and Conditions or Privacy Policy of this Site.


Linked Sites

From time to time, the Site may contain links to other websites that are not controlled and/or maintained by Area 412. Please be aware that these other websites may have different privacy policies which may subject you to different privacy practices. Please review the privacy policies of such other websites for information concerning what information is collected on such sites and how it is used.


Changes in Policy

From time to time, Area 412 Privacy Policy may change. Area 412 will post changes to the Privacy Policy at this Site, and any changes will become effective immediately upon being posted unless we tell you otherwise. Please review this Privacy Policy often so that you will remain abreast of Area 412’s current policies, including its policies concerning the gathering and use of information that may be collected on our Site. Your use of this Site subsequent to any amendment of this Privacy Policy will signify your acceptance of, and assent to, its revised terms.

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